BIO
Born in São Paulo, the actress and entertainment executive has been working in the world’s most famous musicals for over ten years. For her talent, the artist is recognized for being cast in major Broadway franchises and working alongside highly esteemed producers such as T4F and Atelier de Cultura. Her resumé includes "The Addams Family", "Wicked", where she covered the role of Elphaba, "Les Misérables", "Annie", shining as Star-to-Be, and "School of Rock", covering for Rosalie Mullins and Patty DiMarco.
From an early age, she knew her destiny was to be on stage, starting her artistic journey at Graded School of São Paulo. Over the years, she honed her performance technique with great mentors such as Sara Sarres (BR), Mary Setrakian (NY), Fernanda Douglas (Liz Caplan Studios), Christian Fletcher (AMDA), David Brunetti, Lynn Wallis (RAD) and Christiane Matallo. In dance, she graduated in Classical Ballet from the Royal Academy of Dance (RAD) at Lucianne Murta Ballet School. Academically, Roberta earned her Master’s in Leadership for Creative Enterprises from Northwestern University (Chicago) and her Bachelor's in Architecture and Urban Design from FAAP (São Paulo).
In 2021, Roberta produced her first show "Once Upon a Time", a musical spectacle that brought an enchanted fairy tale world to the Bradesco Theater. Here, classic songs received unforgettable renditions and arrangements conducted by Maestro João Carlos Martins and accompanied by his Bachian Philharmonic Orchestra. Thanks to this initiative, she is considered a pioneer in the live entertainment post-pandemic comeback in Brazil.
Currently, Roberta resides in the United States and leads her entertainment production company Rosa Entertainment alongside Sara Sarres.



GALLERY
NEWS
10 de Outubro de 2023
Northwestern Communication
From Performing in Musicals to Leading Her Own Company
Roberta Jafet ’23 says her enthusiasm for the arts began as a child in São Paulo, Brazil. She was involved in every arts-related activity possible, from theater to choir. When it came time for undergraduate school, she pondered a musical theater career but went a different direction, studying architecture and urban design at Fundação Armando Alvares Penteado instead.
30 de Setembro de 2021
The Graded Gazette
Architect-actress-singer-dancer-producer Roberta Jafet '10 leads a double life.
When she is not working as a retail experience architect at Estúdio Jacarandá, where she designs for clients such as Natura, Unilever, Lindt, and Bradesco, Roberta performs in Broadway franchises such as Wicked, School of Rock, Annie, Les Misérables, and The Addams Family. Recently, she has also been producing her original show, Era Uma Vez, in partnership with Lab Cultural and Fundação Bachiana.
04 de Outubro de 2017
A Broadway é Aqui!
Atrizes de "Les Misérables lançam canal no YouTube "Karaokê Camarim 9"
Em reta final de temporada da superprodução "Les Misérables", em cartaz desde março no Teatro Renault, em São Paulo, algumas atrizes do elenco decidiram unir as vozes que já se encontram semanalmente no palco para criar o canal "Karaokê Camarim 9" no YouTube, que faz menção ao local de trabalho que dividem.
02 de Outubro de 2017
Mundo dos Musicais
Garotas Miseráveis invadem o Youtube!
Com direção e concepção de Vânia Canto (que também criou e dirigiu o clipe de “Desafiar a Gravidade”, exibido na última sessão de “Wicked”, em conjunto com Jessé Scarpellini e Rodrigo Negrini) as talentosas do Karaokê Camarim 9 prometem deixar as barricadas de vez em quando para trazer mais covers.
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